The great taste of Nutella makes weekend breakfasts even more special. Spread it on warm toast, bananas, pancakes, waffles…it’s up to you. Nutella is a quick, easy way to bring a smile to the breakfast table. And you can feel good knowing it’s made with quality ingredients like roasted hazelnuts and cocoa. No wonder The Original Hazelnut Spread is a favorite all over the world. Your weekend deserves Nutella. Nutella hazelnut spread was first imported from Italy to the U.S. over 25 years ago by Ferrero U.S.A., Inc. The popularity of Nutella has grown steadily over the years and it is the number one selling branded hazelnut spread in America. The unique taste of Nutella hazelnut spread continues to come from the combination of roasted hazelnuts, skim milk and a hint of cocoa.